Formulating effective policies
Policy analysis plays an important role in helping to define and outline the goals of a proposed policy and in identifying similarities and differences in expected outcomes and estimated costs with competing alternative policies. Many public policies are designed to solve both current and future problems, and thus policy analysis attempts to forecast future needs based on past and present conditions. Policy outcomes can be found in a variety of different forms—tangible outputs and less-tangible outputs for which the impacts are more difficult to measure. In many cases, it is difficult to determine if the policy itself resulted in desired change or if other exogenous or external factors were the most direct cause. Nevertheless, it is important to determine if policy is responsible for the desired change; otherwise, there would be no need for the policy. Policy analysts often use theoretically grounded statistical models to determine if the policy will have the desired impact. In a final stage of policy analysis, analysts collate the information gathered to determine which policy alternative will best meet present and future needs.
Methods of analysis
There are two types of empirical analysis: qualitative studies and quantitative studies. Qualitative studies involve a variety of different tools. For example, some qualitative studies involve archival analysis, studying policy history and determining what has been done in the past to solve certain policy problems. Qualitative studies might also involve personal interviews, asking individuals to describe in words a variety of issues surrounding the policy process—from policy agendas to formulation, implementation, and evaluation. Interviews with policy makers and with the clientele being served by a particular policy may provide valuable information about policy goals, processes, and outcomes.
Archival analysis is particularly important in public policy analysis. Through studies of policy history, policy analysts can learn important lessons from earlier times and apply those lessons to current or future problems and goals. A new policy goal may sound highly innovative and cost-effective and promise to meet worthy goals, but archival research may illustrate the hidden costs and pitfalls that might result in policy failure.
Personal interviews are also an important method of improving public policy. Public policy is formulated and implemented by professionals working in government, oftentimes for an entire career. Through their individual experiences in particular policy areas, the experiences of elected and appointed officials become key policy artifacts. When these individuals leave government service, their experience and wisdom are often lost. One way to prevent this is to document the informal lessons or experiences of senior elected and appointed officials. Personal interviews are perhaps the most effective method of accomplishing this goal, largely because a personal interview technique will allow for a high degree of flexibility in information collection.
Quantitative studies are of tremendous value to policy analysts in their continual efforts to address important policy issues. Cost-benefit analysis is one of the most common forms of quantitative policy analysis. It is primarily concerned with comparing the amount of expected or known benefits produced from a particular policy choice with the expected or known costs associated with that choice. Of the two elements of the equation, the determination of costs is often more easily computed. Costs are most often measured in monetary terms; labour and supplies are easily converted to dollar costs. While there are always hidden costs associated with any policy decision, those costs can be estimated given previous experiences in prior public policy endeavours. Opportunity costs—the costs associated with choosing a particular policy over an alternative policy—can also be estimated.
Complexities of policy analysis
Public policy is dynamic and requires that policy makers adjust policy to changing conditions and needs. When a change of policy direction or emphasis occurs, it usually requires increased resource expenditures. For example, if a public school’s administrators determine that students’ reading disabilities are impeding their general progress in school, it might be necessary to increase resources devoted to reading programs. The goal would be to increase benefit as a result of increased expenditure on a particular facet of a public policy. The increased benefit is called a marginal benefit, while the increased cost is known as a marginal cost. In cost-benefit analysis, important marginal increases in cost are justifiable in terms of increased benefits. If a benefit does not increase at a rate greater than cost increases, then the marginal policy changes are economically inefficient.
The dynamic quality of public policy is also considered in a procedure known as discounting. The value of a particular resource (e.g., money) does not remain the same over time. For example, money that is not spent may grow in value, simply by gaining interest or investment value. Once money is spent for a particular policy, that interest or investment value potential is lost. The longer the money remains invested, the greater the potential value that can be generated. Therefore, current resources frequently have greater potential value than resources collected or retained in future years; not all money is equal once time is factored into analysis. The discounting procedure allows policy makers to compare monetary values on an equal basis, thereby making the cost-benefit analyses more accurate in terms of both present and future costs associated with a policy.
The ability to conduct accurate and complete cost-benefit analyses is often hampered by a variety of other factors that play a role in public policy. When one chooses to move or not to move in a particular policy direction, there is the risk of policy failures. Those risks might mean that resources that were spent with good intentions never produced an expected benefit. Oftentimes the risks of failure are so great that policy makers avoid potential political ire by simply not choosing to take on high-risk (yet potentially valuable) policy goals.
Existing public policy often carries with it a lower level of risk than newer public policies. Frequently, there are unforeseen indirect start-up costs associated with new policies. Additionally, public policies are often vague and require the establishment of rules and procedures for day-to-day operations. The costs of implementation cannot always be determined before a public policy is put into place. However, they must be factored into cursory cost-benefit analysis to determine the feasibility of a particular prospective public policy.
Whether government is considering a new direction for public policy or simply implementing existing policy, the changing nature of society’s needs must be continually monitored. People migrate, economic and social conditions change, and the nature of public problems continually evolves. Demographic data helps policy analysts determine if social and economic change is occurring in an equitable manner. Demographic analysis played an important part in documenting the rise of economic and social inequality that arose in the post-World War II era. While the analyses were interpreted by political conservatives and liberals in different ways, the findings themselves played an important role in developing public policies intended to remedy the inequities, the impacts of which could be studied in future demographic analysis.
